Samsung on Thursday announced a new living room device called HomeSync, a $299 media center that lets users store, synchronize and stream content across multiple Galaxy devices. Unwilling to jump into the Smart TV future? Pick up Samsung’s media server instead, which includes 1TB of storage and supports up to eight separate user accounts. The device will be available starting Oct. 6.

HomeSync is designed to beam whatever content—pictures or video—you have living on your phone straight to your TV. That might not seem all that compelling in today’s world of AirPlay and Chromecast, but the device might actually be pretty terrific for families that live on opposite ends of the country, or the world. You can beam content captured by your Galaxy device to HomeSync (through the Web), which folks can then see on their TV at home—and vice versa for anything stored on HomeSync.

So far, the device only supports the Galaxy S4, Galaxy Note 3, Galaxy S III, Galaxy Camera and a few of Samsung’s tablets, including its most recent Galaxy Note 10.1 (2014). In addition to HomeSync’s purpose as a media server, the device also has access to Web browsing, YouTube, apps, social networking and games; it’s like turning your regular old TV into one that’s (semi) smart. Galaxy users can control the experience right through their device, which actually mirrors from the TV right to mobile.

As Samsung continues to grow, the company is very clearly trying to create an ecosystem exclusive to the Samsung faithful. HomeSync is a prime example, and Samsung’s Galaxy Gear, which hooks up directly to the Galaxy Note 3 and Galaxy Note 10.1 (2014 edition), is another such product. At $299, the device seems a little steep, though it does come with 1TB of storage, which should be plenty for families that like to share a lot of photos.