Samsung’s much-anticipated foldable smartphone, which has been a popular topic over the past several months, will launch early next year. According to the Wall Street Journal, the device, code named “Winner,” is said to feature a 7-inch display that can fold in half, “like a wallet.”

Once the device is folded, the device will display information via a small display bar. The design sounds like it’s loosely based on flip phones from a bygone era. But the selling point here is that consumers will get an advanced smartphone experience in a much more compact package.

Unlike previous foldable smartphones, which used two screens, Samsung’s device will use a single display that can fold. If successful, Samsung’s device could inject some much-needed innovation into an industry starving for new features.

According to the report, Samsung’s foldable device will launch alongside the company’s popular Galaxy S line—past reports claimed the device would be known as Galaxy X.

“The initial rollout would be on a smaller scale, targeting specific markets like mobile gamers,” the WSJ said. “If successful, it would pave the way for a broader commercial debut in the second half of 2019.”

Samsung isn’t expecting the device to be a major commercial hit—at least at first. The company’s goal, according to the report, is to be the first to produce a smartphone with a foldable display. Samsung is apparently so confident in the device that the company considers it to be “the most significant leap in smartphones in several years.” That matches well with the device’s “Winner” code name.

While producing the device has been years in the making for Samsung, the biggest hurdle might not be the foldable display. People close to Samsung’s plans claim the device could cost consumers upwards of $1,500. That’s much more expensive than Apple’s iPhone X, which starts at $999.

We’ll see if Samsung’s device is worth it when it launches early next year.