In what seems to be a regular series of iPhone-release bashing commercials, Samsung has released "The Next Big thing is Already Here."  The commercial showcases the Samsung Galaxy S III to Apple fans waiting in line for the iPhone 5.  The overall tone is "well the S III already has that and more."

While Apple Fan boys and girls wait with bated breath for the next iDevice, only to be possibly crushed or confused as to how there could actually be a better device than the iPhone. What, no holographic display?

While these commercials probably won't deter people already planning on buying iPhones, it probably does give smartphone fence-sitters something to ponder.