Virgin Media TiVo box

Subscribe to the TiVo service from Virgin Media and the company will send you this darn ugly set-top box that sits underneath your TV and spoils your neat and tidy home cinema setup. Honestly, it's a really nasty looking thing. However, things could be about to change, thanks to a new contract with Samsung.

The current TiVo set-top boxes from Virgin Media are made by Cisco, but for unknown reasons (probably their ugliness), Virgin has chosen to drop them and sign a deal with Samsung that will see new Internet-connected PVRs rolling out from late 2011.

The company has previously employed Samsung to build smaller, better looking set-top boxes for its V+ HD television service, replacing those made by Scientific Atlanta. And according to Pocket-lint, Samsung's offerings were far more reliable, which could also be the reason behind the switch this time around.

Warren Hampton, general manager of Samsung's STB – AV division, says that the Korean company is proud to have struck another deal with Virgin Media:

"This is a major win for Samsung Electronics and one that will strengthen Samsung's position as a technology supplier. We are proud to have built upon our strategic relationship with Virgin Media that will allow both companies to continue to lead innovation and offer consumers the latest technology in the personal video recorder market."

While Virgin Media's director of consumer platforms & devices, Iam Macklenburgh, says the partnership with Samsung will bring "next generation digital entertainment to even more homes across the U.K."

For the time being, details on the new device are being kept a secret, with plans to unveil it publicly at the IBC broadcast convention in Amsterdam on September 9.

Are you a Virgin Media TiVo subscriber and will you be looking forward to the new set-top box from Samsung?

[via Pocket-lint]