samsung pay

With Apple Pay picking up steam and Android Pay making headlines it’s easy to forget about Samsung Pay. The mobile payment service was announced earlier this year during Mobile World Congress. It won’t launch until September in a couple of key countries, though a global rollout could take even longer.

A company exec told Reuters this week that Samsung plans to bring Samsung Pay to Europe and China in the near future, though not before it launches the service in the U.S. and South Korea in the “September time frame.” Samsung exec Rhee Injong added that launches in South America and Australia are also in the works, though that could take even longer.

Apple Pay is still only available in the U.S., though Cupertino may expand the service into Canada this fall. Meanwhile, Android Pay, which was announced last week at Google I/O, is expected to arrive in the next few months for U.S. shoppers.

If Samsung can beat its rivals into even a few major countries, it may be able to grab a decent slice of the market. The mobile payments app is limited to the Galaxy S6 and Galaxy S6 Edge—and presumably the upcoming Galaxy Note 5. However, it should work anywhere you can use a credit card by interacting with traditional magnetic strip readers, unlike the NFC-based options from Apple and Google. Whether that’s enough to win over customers remains to be seen.