Samsung on Thursday announced its mobile payment service, Samsung Pay, now supports 50 merchant gift cards, including Nike, GameStop, Regal Entertainment Group and more. The new feature builds on Samsung Pay’s terrifically strong service, which allows users to pay at both NFC and magnetic stripe terminals. It went live back in September, and has already amassed enthusiastic support from several banks.

The nice thing about Samsung Pay’s support for gift cards is that you can purchase them directly from within the app. Why, you ask? So you can give them to friends and family. Not only can you store gift cards within Samsung Pay, but you can buy them as a quick holiday gift.

As far as mobile payment services go, Samsung Pay is quickly shaping up as the strongest on the market. Not only is it incredibly flexible, but adding gift card support will mean your bulky wallet will no longer give you back pain. Below is the full press release.

Samsung Pay Makes It Easy to Purchase, Store, Use and Share Gift Cards Directly from Your Phone

Samsung Pay now supports 50 popular merchant gift cards in new gift card store

NEW YORK – December 10, 2015 – Samsung Electronics Co., Ltd. announced today that Samsung Pay, the most accepted mobile payment system that works at the majority of merchants today, now supports 50 popular merchant gift cards as well as a gift card store that enables users to buy gift cards from supported merchants for themselves, friends and family directly within the Samsung Pay app starting today. Samsung Pay allows you to purchase, store, pay with, and share gift cards right from your Samsung phone.

Samsung Pay supports 50 popular merchant gift cards including Babies“R”Us and Toys“R”Us, Bass Pro Shops®, Domino’s®, eBay, GameStop®, Nike, Regal Entertainment Group and Staples in partnership with Blackhawk Network. More gift card options will be added to Samsung Pay in the coming months. In addition to using these cards in stores across the U.S., Samsung Pay also supports the purchase of select gift cards—for yourself, friends and family—directly within the app itself.

“With the support of more than 50 major retail gift cards and the launch of the in-app gift card store, Samsung Pay is bringing consumers an easier way to use gift cards ,” said Injong Rhee, EVP of Samsung Electronics, Global Head of Samsung Pay. “People love gift cards, but how many of us have gone to pay for something only to realize we have a gift card sitting around somewhere at home? With Samsung Pay, you can easily carry your gift cards with you everywhere you go and not have to worry about a card going unspent. Another feature that is unique to Samsung Pay is the ability to buy gift cards and gift them to friends within the Samsung Pay app itself. We hope this will provide greater flexibility, access and choice for Samsung Pay customers heading into the holiday season.”

Samsung Pay supports many of the country’s major banks and continues to expand its partnership ecosystem. Click here for the full list of financial partners that support Samsung Pay.

  • SIMPLE: To make a payment on Samsung Pay, users can simply swipe up, scan their fingerprint and pay.
  • SAFE: Samsung Pay uses tokenization, Samsung KNOX, and fingerprint authentication to provide secure payments. And, as terminals are upgraded to EMV, that security is leveraged, too.
  • ALMOST ANYWHERE*: Samsung Pay is compatible with the majority of existing and new terminals, including most magnetic stripe, EMV and NFC terminals. That means Samsung Pay works at more places than any other mobile payment service.