Samsung Apps Store

Samsung has launched a new paid applications distribution service for Android users in the U.K. called the Premium Apps Store. The service will allow users of the company's existing Samsung Apps application to access a "variety of premium applications and games" easier than ever before.

The service will eventually roll out to Android users in other territories, but Samsung is offering British users the first chance to try it out. The aim of the the new Premium Apps Store is to offer users with the easiest method of purchased paid applications. Unlike other services, which require you to sign up and then add credit card or PayPal information to make purchases, Samsung's will simply add any purchases you make to your monthly bill, or deduct them from your credit if you're on pay-as-you-go.

However… initially, this payment method isn't quite ready, so for the time being Samsung says you will need to use your credit card.

Samsung's press release explains the new service and billing method:

The Samsung Apps Store for Android offers a raft of premium mobile apps that can be purchased in addition to the current Samsung free apps download option. Among the premium apps available, favourites include Zenonia (the real time combat and exploration quest), The Sims 3 HD, Need for Speed Shift HD and 9mm. With no sign up process required, Samsung's new Premium Apps Store is an easy way for Android customers to access and purchase the latest high quality apps for their mobile devices.

The current payment method is simply through credit card billing, however in the near future the purchased premium app will simply be added to the customer's phone bill or deducted from a SIM card balance, making it even easier to get hold of the latest must-have apps in just two clicks.

For someone like myself, Samsung's new Premium Apps Store, and its billing method in particular, are an awesome idea. Although I'm an iPhone user mainly, I often get Android devices to test or review and I like to download different applications. Rather than having to set up accounts for the Android Market, or request a new password because I've forgotten it, I can just purchase apps from Samsung and have them charged to my bill.

Simon Stanford, Samsung's Marketing Director in the U.K. and Ireland, says the new service provides the "best possible mobile experience":

"Anyone that signs up to Samsung Apps Store for Android today, will find a multitude of free and premium apps already available. In the spirit of providing Android users with the best possible mobile experience, it is our intention to continue to develop this premium service to ensure our customers have access to all the latest great content on Android."

What do you think of Samsung's new Premium Apps Store and this billing method? Have you tried it yet?