Samsung hasn’t exactly been coy about touting upcoming devices with foldable displays. Whether you like it or not, Samsung is going all in with foldable displays, proclaiming that the last part of this year will be bolstered by foldable display devices.

In its quarterly earnings report for 2017, Samsung reported a profit of $14.24 billion for the quarter and a profit of $50.43 billion for the year. The record posting was buoyed by Samsung’s chip and OLED display business.

The chip branch alone is now bigger than Intel, while with its OLED display business is a primary supplier for the competition. Look no further than the iPhone X’s OLED display, which was solely supplied by Samsung.

Looking ahead to 2018, Samsung pointed to foldable displays and AI as avenues of growth. It faces an uphill battle with Bixby, but foldable displays and the possible innovation that will result poses a viable opportunity for Samsung.

It stands to reason how much of a difference a foldable display will offer, but there’s little reason to doubt it will appeal to customers. Samsung was the pioneer of oversized displays with the Note line and it experimented with the Infinity Display, resulting in key marketing features. Both features ended up being big hits with customers.

Samsung stated the foldable display and its array of AI devices would impact its profitability by the fourth quarter of 2018, possibly hinting that a device with a foldable display will arrive by the end of the year.