Be on the lookout for a major announcement at the Samsung Developer Conference this fall. It’s where the South Korean company’s foldable phone might be showcased for the first time ever.

In an interview with CNBC, Samsung’s DJ Koh confirmed there will be some type of announcement taking place later this year. The executive, who leads Samsung’s mobile division, reminded everyone that technology for a foldable phone has been in development for quite a bit. So “it’s time to deliver,” Koh says.

Koh also admitted that development isn’t too easy, but Samsung is almost done with its foldable phone’s first consumer-ready iteration.

The idea of a foldable phone isn’t appealing to everyone, maybe it’ll spark some innovation that’s been missing in the industry lately. Samsung faces a decline in sales, and other companies are gaining ground. As it did with curved edges, Samsung thinks a fold-friendly design will lead to widespread adoption and reshape how we look at mobile devices.

Samsung’s annual get-together for developers runs from November 7-8. The multi-day event will be held in San Francisco, and there’s probably no better place to introduce next-generation technology than Silicon Valley.

The release date wouldn’t be so soon, though. While some details could be teased at the Samsung Developer Conference this fall, the foldable phone is expected to get a full unveiling in 2019. Samsung often hosts press conferences during CES in January and MWC in February.