In response to the never ending patent saga between Apple and Samsung, Samsung's Chief Product Officer Kevin Packingham told Wired how "unreasonable" the whole kerfuffle between the two is. More to the point, Packingham expressed his exasperation that the argument centers around rectangles (the iPad design), saying that what's being considered as infringement defies common sense.
"We're all scratching our heads and saying, 'How is this possible that we're actually having an industry-level debate and trying to stifle competition?'"
Packingham's sentiments basically echoes every person's thoughts on the patent industry as it exists right now. But how does it get fixed? Packingham is calling on the industry as a whole to help solve the system that surround disputes over design that are not "particularly unique, and really don't represent intellectual property."
"In the current environment, there's just one company that's firing the first shot constantly," Packingham said, referring to Apple. "Most everybody else seems to be getting along really well."
Apple and Samsung have been disputing whether or not the Korean company's designs copy that of the iPhone and iPad. A case on Monday, seen as one of the most important in U.S. history, began in front of a California jury. You can bet more will hit the airwaves in the coming weeks.