While mobile TV isn’t new technology, it hasn’t quite caught on here in the U.S. Remember AT&T’s old Mobile TV phones, such as the LG Vu? They didn’t last long. Samsung is working on bringing mobile TV back.

Shortly after unveiling its new Dyle TV-friendly Galaxy S Lightray, the South Korea-based electronics maker recently confirmed that it is working on LTE Broadcast technology with Anritsu. This concept is built off of the evolved Multimedia Broadcast Multicast Service (eMBMS) platform, which allows LTE networks to allocate bandwidth as needed for broadcast services of TV.

“Anritsu is delighted that Samsung, the world’s largest cell phone maker, has selected the technology-leading capabilities of the RTD and MD8430A to verify the implementation of eMBMS capability in its devices,” said Kenji Tanaka, Executive Vice President at Anritsu. “Samsung’s demonstration shows how Anritsu’s RTD helps LTE device makers prove their leading-edge technology in an intensely competitive market where reducing the product launch cycle time is critical to success.”

The technology is still in testing an, there’s no telling what Samsung and Anritsu plan to do with it just yet. But, with the growing focus on streaming media via mobile broadband connections, we suspect that this technology won’t be sitting on the shelf for too long.

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Samsung Demonstrates Broadcast Services Over LTE Using Anritsu’s Rapid Test Designer (RTD) and MD8430A

RICHARDSON, Texas, Aug. 3, 2012 /PRNewswire/ — Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, has successfully demonstrated clear reception capabilities of LTE Broadcast services using evolved Multimedia Broadcast Multicast Service (eMBMS) technology using Anritsu’s (www.anritsu.com) Rapid Test Designer (RTD) and MD8430A to simulate the LTE network environment.

eMBMS technology allows the LTE network infrastructure to be used for the delivery of broadcast services, such as TV. It enables carriers to adjust coverage and capacity as needed, allowing for more efficient use of network resources. Samsung Electronics and Anritsu (two long-time leaders in new mobile technologies) have collaborated to bring this new technology to market.

Anritsu’s RTD delivers a rich set of test features using its fast and flexible flowcharting user interface. The Samsung engineers were able to create the eMBMS demonstration using RTD’s graphical script design to drive the execution of the test simulation on an Anritsu MD8430A LTE signaling tester.

“Anritsu is delighted that Samsung, the world’s largest cell phone maker, has selected the technology-leading capabilities of the RTD and MD8430A to verify the implementation of eMBMS capability in its devices,” stated Kenji Tanaka, Executive Vice President at Anritsu. “Samsung’s demonstration shows how Anritsu’s RTD helps LTE device makers prove their leading-edge technology in an intensely competitive market where reducing the product launch cycle time is critical to success.”

“We have used Anritsu test equipment from the very beginning of our LTE development programs,” said Inyup Kang, Executive Vice President at Samsung Electronics. “Anritsu’s RTD and MD8430A have made a significant contribution to our leading position in the LTE device market.” [press_end]