With less than a week until Apple unveils the iPhone 8, anticipation for the device is at an all-time high, and with good reason. We’re expecting some big changes this year, including an edge-to-edge display, all-glass design, and an emphasis on biometric features like facial recognition.
If all of that sounds familiar, it’s because Samsung introduced a device with those same features back in March (and again with the Note 8). It’s true: Samsung has already laid the groundwork for Apple’s iPhone 8, proving yet again the Cupertino company is falling way behind the innovation curve.
Think about it: Everything we’ve heard about the iPhone 8, from its Siri button to the addition of wireless charging was introduced by Samsung months ago. And in a device that is considered by many to be the most technologically sound smartphone ever. Samsung has achieved a level of polish and elegance unmatched by its competitors, and it’s only getting better.
Apple, meanwhile, hasn’t introduced any truly meaningful innovations since Touch ID, which will reportedly disappear when the iPhone 8 is introduced. The iPhone is still among the best-selling devices—that’s not up for debate. But it doesn’t sound like it’s bringing anything new to the table, which is an all-too familiar story.
Granted, I’m making assumptions based on rumors, and it sounds like Apple will have plenty of software tricks that we don’t know about. At the moment, however, the device doesn’t sound a whole lot different from the Galaxy S8.
It’s been a cat and mouse game between Samsung and Apple for years, with the Korean company typically playing second fiddle to the iPhone. But the past few years have shown that Samsung has hit its stride by introducing (and perfecting) new innovations—and the Galaxy S8 is a prime example.
It’s a forgone conclusion the iPhone 8 will be a hit, and Apple will no doubt figure out a way to make existing technology even better. Or, at least, convince us that its iteration is better. But, just a week ahead of the phone’s big unveiling, I’m wondering how much innovation it’ll actually bring to the table.
More than ever, it sounds like Apple will rely on the sophistication of iOS as a big differentiator. Even then, Samsung’s take on Android offers a wonderful experience by comparison, so that gap between quality is non-existent.
We’ll see what the iPhone 8 brings to the table in less than a week. At this point, though, it sounds like the Galaxy S8 has been there, done that.