Rumors are circulating that possibly by the end of this month, News Corp., which is owned by Rupert Murdoch, could be launching a new application solely for Apple’s iPad called Daily. If true, which it looks like it is, welcome to news consumption in the 21st century.
Apparently Mr. Murdoch has been taken with the iPad, and studies show that users are far more immersed in their media consumption when using the device as opposed to when they are surfing the Web. With this in mind, apparently News Corp. and Apple are teaming up for this new venture which will be a daily news source with a shockingly low price of $.99 a week.
According to reports, the Daily will be run out of the 26th floor of the News Corp offices in New York city, and that up to 100 journalists have already been hired for the new venture. There will also be no print or Web editions of the publication, so this will truly be an iPad-only “publication”.
The rumors go on to state that Apple is so deeply involved with this project that Steve Jobs has loaned some of his own engineers to the project to make sure it takes full advantage of the iPad’s capabilities. This would also explain why there have been numerous reports of Mr. Jobs being spotted around various News Corp. offices in Manhattan.
As to why Mr. Murdoch is so committed to this venture, a source told The Guardian, “He envisions a world in which every family has a iPad in the home and it becomes the device from which they get their news and information. If only 5% of those 40 million subscribe to theDaily, that’s already two million customers.”
For the math challenged, extrapolating those numbers would mean the Daily would bring $1.98 million a week, or $102.96 million a year, just from subscribers alone. While there is no mention of advertising as of yet, you have to believe there would be some, and those revenue numbers will climb pretty quickly. Of course Apple will get a cut of this, but who knows if it would be the usual 30 percent that the company seems so fond of. Considering that there is no print or distribution costs except for some bandwidth, and this could be a profitable venture pretty quickly.
At this point none of this is confirmed, but the evidence surely does add up that the two companies are working on something together. If it does prove to be true, we could be seeing the dawn of a whole new form of news delivery, and curiosity alone will make me try it out to see how it’s executed. If it will be able to retain readers will of course be the biggest question, but if it delivers quality news, why shouldn’t it be able to?
What say you? Will you give the Daily a try?
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