RIM made a music video. To its developers, no less. At some juncture during BB10's development we must have crossed into an alternate reality where terribly bad ideas are no-brainers, otherwise this would not exist. But RIM's love ballad is an actual thing the company spent funds on — you know, while employees are getting the can — that you can see and listen to right now.

What you might think is a parody is actually one big reassurance to devs that the company's new mobile OS is on the way, and thanks for sticking around. Things like, "We'll have BlackBerry 10, both in full touch and QWERTY editions." Thumbs up. The wait won't be "forever." Awesome. And just know that RIM will keep on loving you, no matter what.

[via YouTube (BlackBerry)]