According a report from Reuters, VP of Engineering Andy Rubin, the man who oversees development of Android for Google, has been engaged in talks with the major record labels about acquiring licenses to sell their catalogs via a new music service the company plans to launch.
Google Music, as it is tentatively being called, has been rumored for ages now, but no one has known what form the service would take exactly. The newest rumors seem to focus around it being a cloud-based service, as well as a digital music storage locker, that would allow you to listen to your music when and where you wanted. Considering someone so highly ranked in the Android hierarchy is involved in the talks, this seems to make sense. There is also the fact that Google earlier this year acquired music streaming service Simplify, and then shut it down, has left many wondering what the company plans to do with those assets.
For those who don’t remember Simplify, or what exactly it did, it was a program that allowed you to access your iTunes music from a wide range of devices. You could also invite friends to have access to your account, making an ad hoc music social network. It seems unlikely with the music labels directly involved that they would approve of the sharing of music, but it is quite possible this is the ground work of Google’s streaming solution.
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