It turns out that Xbox – short for DirectX Box – is the least-weird name Microsoft had up its sleeve 12 years ago.
Republishing an article from the lost print-only archives of 2003, Edge Online spoke to Seamus Blackley, one of the original minds behind the first Xbox. In the interview, Blackley talked about the process of choosing the name itself and some of the insane names the so-called 'naming guys' wanted.
When the group making the system hit the first round of potential names, they were told that the name we now know it by "wasn't legally sound." After the code names – DirectX Box, Windows Entertainment Project and Midway – they went through a round that was so bad that they didn't even bother to write them down, instead just calling them 'car names.'
It's usually bad karma to hope that people might have lost their jobs, but the next round of names, which Blackley did think to write down, was terrible. The examples listed are so bad, it's tough to imagine what else they might've left behind.
Here's a few from the interview:
FACE – Full Action Center
MIND – Microsoft Interactive Network Device
MAX – Microsoft Action Experience
O2 – Optimal Ozone
TSO – Three, Six, Zero
A few notes about some of the things the 'naming guys' came up with before they were (in my fantasy) sacked: Three Six Zero is one they obviously came back to, though the decision to switch to numbers was well-advised. Words like Network and Live can be seen throughout the list, showing that things like Xbox Live were in the pipe from the beginning. It's things like Optimal Ozone that really get strange.
The complete list can be found at the link listed at the end. Here's a few more I came up with: AIR (Artificial Intelligence Reactor), BRAIN (Big Reaction And Interaction Network), COOL (Central Optical Odyssey Level)… The list is so weird that nothing I come up with here could be weirder.
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
These are the Star Wars Games you're looking for
Become one with the Force as we give you a list of our favorite Star Wars-themed games.