Reddit is making a big push into original content with a new video division. Alexis Ohanian, who co-founded the site and serves as executive chairman, announced the news on Wednesday at the TechCrunch Disrupt conference in New York.

The new division will start by turning one of Reddit’s most popular features, the AMA (Ask Me Anything) interview, into a video series. It’s unclear exactly what form these videos will take, but it looks like Reddit could take a more hands-on approach with organizing these interviews in the future. Ohanian noted that he wants Jay Z, Beyonce, Kim Kardashian, Kanye West and the pope to all do their own AMAs.

Moving forward, Reddit Video could expand beyond AMAs to pretty much anything that happens on the online forum. “We’ll be aiming to tell some of the best stories that have happened on the platform and because of the platform,” creative director Stephen Greenwood told The Verge. Greenwood is actually leaving a position at the tech blog for a new job at Reddit, along with his co-worker Jordan Oplinger.

We’re excited to see what the new team can come up with. There’s a lot of great stuff happening on Reddit everyday, though not all of it will translate easily into video. AMAs are an obvious starting point, but where the company goes from there could be even more interesting.