It's June, which means that Pride Month 2019 has officially arrived bringing a dazzling array of new rainbow themed merchandise to a retailer near you. If you're anything like me, Pride is a big deal every year. Being Queer isn't always easy, and for one month rainbows and equality seem to make a push. Everywhere you look from Target to American Eagle, there are pride themed shoes, shirts, mugs and more begging you to buy them.
However, just because a company is willing to cash in on LGBTQIA+ identities, doesn't mean they actually support them. So I set out on a mission to find as many companies selling pride merchandise that actually donate to LGBTQIA+ causes. In years past, the results haven't been....amazing. Many shops just want your money but don't want to support you, your partner, or your rights. It's about the bottom line for them.
This year, that isn't the case. Instead, there are over a dozen different companies that are all donating at least a portion of their sales to LGBTQIA organizations and charities.
Companies and Brands donating profits
Disney's Rainbow Mickey collection offers up over a dozen different pride themed items including buttons, shirts and bags. 10% of all profits is donated to GLSEN.
The Pride Collection from Converse includes shirts, hats, and of course, shoes. 100% of proceeds is donated to several organizations including It Gets Better, and OUT MetroWest.
Milk Make's Wear Your Pride kit includes mascara, glitter highlighter, and a holographic stick. Every penny raised from this product is donated to The Center in NYC.
American Eagle has put out a small but colorful collection this year with shirts, hats, and shorts all available for an inexpensive price. Better yet 100% of the proceeds go to the It Gets Better Project.
J. Crew's Pride Collection delivers socks, t-shirts, sweatshirts and hoodies. 50% of the purchase price is being donated to the Human Rights Campaign.
Under Armour's United We Win collection offers up tank tops, t-shirts, and even shoes. 100% of all proceeds is donated to Athlete Ally, a foundation built to make sports for inclusive for LGBTQIA individuals.
Zenni's Pride collection starts at $10 and goes up from there. Just remember that the glasses price is also dependent on the lenses you purchase. 100% of proceeds are donated to the It Gets Better project.
Companies and Brands who donate anyway
While the above brands and companies have all pledged to donate at least a portion of their proceeds from Pride merchandise to various different LGBTQIA organizations and charities, there are also a number of different companies who donate money without using products to drive up their donations. We've listed and linked out as many companies as we could find that donate money so that you can ethically spend your money, even when it isn't the most colorful month of the year!
- Target: Donated 100k to GLSEN in 2019
- The Trevor Project: Corporate Sponsor List
- Human Right Campaign: Corporate Sponsor List
- GLSEN: Corporate Sponse List
Keep an eye out during Pride Month!
While we've done our best to build an exhaustive list of everywhere donating to LGBTQIA+ organizations and charities, there are always going to be a few that fall through the cracks. If you know of a retailer donating money, or proceeds from a pride collection, drop us a comment so we can add them to this list!
Likewise, companies like Levi's and Apple who have shown off pride collections in the past have been mum about a 2019 collection. That doesn't mean we won't see something once June is in full swing though, so keep your eyes peeled!!
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