In the augmented reality world of Pokémon GO, businesses large and small will soon have the ability to sponsor locations. This is something developer Niantic did with their previous AR game, Ingress.

In Pokémon GO, sponsors would be charged every time someone playing the game visits the locale they’ve sponsored. That, basically, counts as an augmented reality ad impression, and it’s how Niantic hopes to create an additional revenue stream.

Niantic Chief Executive John Hanke spoke with Financial Times about the upcoming addition.

“There is a second component to our business model at Niantic, which is this concept of sponsored locations…”

The first component, of course, is the current PokéCoins system of microtransactions. The app has seen success with that, too.

Are you still playing Pokémon GO? It achieved the milestone of becoming the biggest mobile game in U.S. history just days ago.