Xiaomi's Pocophone Taking Big Swings at the OnePlus 6T

Xiaomi and OnePlus are battling it out in various parts of the world, but there could be one very valid reason to choose the Pocophone F1 over the new OnePlus 6T.

It comes down to the price. Both are packing similar specifications for the high-end segment; however, you’ll discover one with a much lower price than the other. That’s led to shade-throwing on social media. Pocophone, which Xiaomi created as a sub-brand earlier this year, isn’t letting OnePlus off the hook so easily.

Purchase the Pocophone F1 in India, and you’ll pay ₹20,999 ($284). Meanwhile, OnePlus’ latest flagship is set at ₹37,999 ($513). The difference between them sits somewhere around $229. Yet there are many similarities between them, including the Snapdragon 845 chipset.

Maybe you shouldn’t pay so much money for the OnePlus 6T. It has plenty of advantages over the Pocophone F1, but Xiaomi’s sub-brand pushes cutting-edge essentials at a low price. You’re paying for the best of what you need most. OnePlus, however, tries to slowly raise its pricing strategy with better technologies.

The sub-brand recognizes this odd gap, so it launched a #DoTheMath campaign:

Pocophone wants its audience to understand that you don’t need to pay a large amount of money for a high-end phone. The OnePlus 6T does have some better components in select areas, but the Pocophone F1 should be enough for most consumers.

The marketing department event describes the Pocophone F1 as the “Master of Speed.” In the past, OnePlus has said its flagships offer “the Speed You Need.” Now it’s getting messy with slogans twisted and repurposed.

We’ll see how the Pocophone F1 and the OnePlus 6T do in front of consumers worldwide. OnePlus has been around longer, but Xiaomi’s been able to fuel Pocophone’s rapid growth in 2018.