Poco was able to secure an identity and sales without ever associating itself with its parent company. In the first three months of availability, the Pocophone F1 achieved more than 700,000 units sold. The figure isn't anything like what Samsung and Apple get for their own flagships, but Poco accomplished this feat as a sub-brand that relied on little in terms of advertising.
The sales figure was confirmed in a tweet from Manu Kumar Jain, an executive for Xiaomi's global and India operations.
When announced, the Pocophone F1 was difficult to understand. Poco packed a whole bunch of high-end specifications into it but wasn't charging too much. As it turns out, there really isn't a catch. The Pocophone F1 impresses because it's not overly 'cheap' in any particular area.
The flagship has a 6.18-inch Full HD+ display, Qualcomm's Snapdragon 845, up to 8GB of memory, up to 256GB of storage, 12MP and 5MP rear cameras, a 2MP front camera, a 4000mAh battery, a fingerprint scanner, and Android 8.1 Oreo.
Poco doesn't sell anything else, but maybe there's a new lineup of mobile devices set for 2019. The sub-brand could go in the direction of bolstering its lineup or just expanding availability for a single product. We'll know more about Xiaomi's direction with Poco over the next few months.
Disguise your little one with the help of a themed costume
From avocado halves to hoppy bunnies, costumes speak to every child's unique spirit. And we've collected our favorite options.
Add magic to your living space with these string lights
String lights add personality and soft light to your living space. Here are some of the best.
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
These are the best Galaxy S10 screen protectors
The Galaxy S10 comes equipped with the most beautiful smartphone display on the market. Make sure it remains that way with a screen protector. Here's a roundup of the best Galaxy S10 screen protectors available right now.