In the world of VR, or at least on a nationwide scale in the UK, PlayStation is taking over as king of the marketplace. As reported by data tracker GfK, the PlayStation VR is outselling its competition, the HTC Vive and the Oculus Rift, and it is doing so decisively with sales figures that top the other two combined.

GfK Director Paul Simpson points towards the cheaper entry price as well as the ease of accessibility through the PlayStation 4 as the reasons for its domination.

Early UK sales of PlayStation VR indicate it is already approaching the combined installed base of HTC Vive and Oculus Rift. Initial PlayStation VR game sales are also positive with eight or nine boxed releases featuring in the Official UK Top 40 games chart (week ending Saturday 15th October 2016). Early adopters weren’t certain what to expect from a VR gaming experience. The Sony PlayStation branding eradicated many concerns and led to high expectations. Our survey shows that initial reactions from owners of PlayStation VR are positive. Some told us that the experience surpasses expectations, and for many it is a talking point with their friends. Others believe the VR gaming experience to be a solitary one, but have been pleasantly surprised by social elements of VR gaming.

Branding, accessibility, and worthy experiences made PlayStation VR a hit

We all should have seen this coming. PlayStation has been one of the most viable brand names in video games for over 20 years, and it had to compete against the likes of two relative newcomers to the industry. The PlayStation 4 is also much easier to use and much cheaper than any PC that could get the competition running.

Plus, you can’t play Rez Infinite on the Rift or Vive, and that accounts for 84 percent of why I would ever try VR this early in its life.