Panasonic has a new action camera that is trying to nudge its way into GoPro territory. But the company is going at it a little different, as you'll see in the above video.

Rather than relying on mounts and accessories, Panasonic's new HX-A100 comes equipped with an "earhook" feature and remote processing unit, which allows users to attach the camera to their head right out of the box—no helmet required.

The device itself records at 1920 x 1080 video at 60 fps, 1280 x 720 at 120 fps, and 640 x 360 at 240 fps for slooooooow, dramatic shots. It has Wi-Fi if you want to setup a live stream (maybe for gaming?), and battery life for over two hours of filming on a single charge.

The actual lens (F2.5 bright lens, 1/4.1-inch BSI Sensor) part sports a two-foot cable and only weighs in at 4 ounces, which is hardly anything at all. It also communicates with a smartphone or tablet while watching in live view, adding a bit more convenience to the equation.

Look out for this one in March—no pricing was given. If it wants to compete, Panasonic has to offer it low—lower than the GoPro, anyway.