Oculus Crystal Cove 008

Despite some competition from Sony, all eyes are still on the Oculus Rift when it comes to virtual reality, but in an interview with Ars Technica this week the Facebook-owned company did its best to lower the high expectations surrounding its first consumer VR headset. According to Oculus CEO Brandan Iribe the upcoming device is expected to sell around one million units, while the Rift won't hit its full potential until a second model hits the market a year or two later.

The first consumer device won't be targeted at the mass market the way a video game console is, Iribe explains, adding that he expects to sell just "north of a million units." Instead, the company is hoping to attract early adopters and VR geeks who can explore the platform, offer constructive criticism and help push developers to create great games and apps for the Oculus Rift.

A few years from now we'll see Oculus release a second consumer headset, though the exact launch date likely depends on how much VR content comes out between then and now rather than any hardware or design issues facing the company. We're getting a bit ahead of ourselves here, since Oculus still has to ship its second-generation developer kit before it can start working towards a consumer launch next year. Still, it's hard not to get excited about the Oculus Rift, even if it's still years away from hitting its full potential as a gaming device.