We’re nearing the consumer launch of the Oculus Rift, slated for roughly Q1 2016. As such, the company is starting to talk a little more about the price point for the retail version of their virtual reality hardware.

Thanks to some discussion on several sites, we now know that the hardware alone will exceed $350.

In a really lengthy response to the line of questioning from Road to VR regarding a $350 ballpark for Oculus Rift, Oculus Founder Palmer Lucky talking about exactly why the Oculus Rift is “going to cost more than that.”

“You know, I’m going to be perfectly honest with you. We’re roughly in that ballpark… but it’s going to cost more than that. And the reason for that is that we’ve added a lot of technology to this thing beyond what existed in the DK1 and DK2 days.”

Luckey goes on to explain that this isn’t a pricing move specifically set to make the company more money. He says that the company aims to make their first consumer available VR headset “the best possible experience” they’re able to make.

“It would really suck if you put something out there and people were like ‘ah man… the Rift is good, but it’s not quite there’, you know? ‘If only it was a little better, if the lenses were a little better, if the resolution was a little better, if the screens had been a little bit better, then it would be great because you’d you’d say ‘god, we could have just charged a little more and put a little bit more money into custom hardware and actually achieve that’.”

They don’t want that “little better” logic entering the conversation about the Oculus Rift, and that means consumers will be spending a little more.

You can head to the source link below for more on the VR headset’s pricing. What do you think, though? Are you willing to pay more than $350 for an Oculus Rift?

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