The world’s largest mobile trade show kicks off early next week, and Nokia’s likely going to take the stage and introduce its latest Windows Phone devices. While we’re expecting a few high-end handsets, possibly headed to Verizon and AT&T, new information suggests the Finnish phone maker will also introduce budget-friendly phones to tackle competitors in emerging markets.

Reuters said Nokia’s goal is to “expand its focus” instead of trying to tackle Apple and Samsung directly in the high-end market. The new smartphones will run Microsoft’s latest Windows Phone 8 operating system, and earlier rumors suggest the company will use the Lumia 720 and Lumia 520 monikers.

Nokia used to have a strong grip on emerging markets with its older Symbian-based devices, but it lost much of its market share in the past several years as Samsung and Apple gained popularity. It will no doubt face increasing competition from Samsung’s new REX feature phones and Apple’s rumored plastic iPhone, too.