Nokia Fake Pureview

Nokia announced on Sept. 10 that its ethics officer was going to investigate misleading marketing materials that were used for the yet unreleased Nokia Lumia 920. The company came under fire after editors at The Verge noticed a real cameraman was filming part of the video that seemed like it was being filmed with the Lumia 920.

In a statement to The Wall Street Journal on Friday, a Nokia spokesperson said that the Finnish phone maker has taken “appropriate action” to correct the mishap. The spokesperson also admitted that Nokia used “poor judgement in the use of the materials” for the Lumia 920 video. It’s unclear exactly what “appropriate action” is being taken, but we can’t help but wonder what would have happened if this had just simply slipped under the radar.

We’re really excited for the Lumia 920 to hit the market with Windows Phone 8, it’s just a bit upsetting that this whole fiasco has made more headlines than the phone itself. Hopefully that changes when the 920 lands on store shelves.

[via The Wall Street Journal]