Nintendo doesn't know exactly how to be cool, says Nintendo Creative Leader Shigeru Miyamoto. Regardless of the fact he has created several of the most popular and successful franchises in gaming history, he claims that Nintendo just doesn't understand how to follow trends and is better off just sticking to what it knows.
In a world where gruff marines, gritty realism, guns, and "mature storyteling for adult people" run rampant in the video game industry, does Nintendo even need to be cool? Does it have to dance to the beat of everyone else? Not so much, Miyamoto says in an interview with the Los Angeles Times.
"It's not that I don't like serious stories or that I couldn't make one, but currently in the video game industry you see a lot of game designers who are working really hard to make their games seem really cool. For a lot of us at Nintendo, it's difficult to decide what cool is," he said.
"In fact, it's a lot easier for us to laugh at ourselves. It's almost as if we're performers. Our way of performing is by creating these fun, odd and goofy things."
I guess the closest Nintendo comes to be being "cool" is Metroid, and that is the only mainstay series Nintendo has that doesn't have a game in the works right now. At least, that we know of.
Seriously though, can you imagine if Nintendo tried to play along with the AAA crowd and introduce "deep storylines" and "mature entertainment" for the masses? It would seem a little out of place, wouldn't it? Anyone remember Metroid: Other M?
There is no need to be "cool," Nintendo, especially when the standards for "cool" in the gaming industry aren't even that cool. Last time I checked, I wanted to be a gun toting action star when I was thirteen. Nowadays, I'm happy to be a chubby, unshaven, working man. Just be yourself and people will like you. Isn't that what we teach the kids these days?