Marty McFly’s iconic self-tying shoes have already gone from sci-fi to reality, but only a limited number were made by Nike, and they weren’t exactly cheap. In an effort to bring this technology to more consumers, Nike on Wednesday introduced Nike HyperAdapt 1.0, a new platform for adaptive lacing.

Nike says the new platform is the culmination of years of research in digital, electrical, and mechanical engineering, and will provide a product that’s “designed for movement.” If you’re serious about your footwear, the video above will probably get your adrenaline pumping.

“When you step in, your heel will hit a sensor and the system will automatically tighten,” said Tiffany Beers, Senior Innovator, Nike, Inc. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”

Nike says the new platform is mostly aimed at athletes seeking the ultimate fit, but there’s no doubt HyperAdapt 1.0 will have universal appeal. The platform will give users the ability to make “swift micro-adjustments,” giving wearers a shoe that has a “precise, consistent, and personalized lockdown” at all times.

“That’s an important step, because feet undergo an incredible amount of stress during competition,” explained Tinker Hatfield.

Beers and Hatfield have been working on the technology for a few years now and we actually got our first glimpse of the platform when the Nike Mag was released last year. Now Nike wants a sportier version for athletes of all ages, sex and size; the perfect shoe for optimal performance.

“It’s a platform, something that helps envision a world in which product changes as the athlete changes,” according to Beers.

Nike has some big aspirations for HyperAdapt 1.0. Imagine a world where the shoes on your feet can sense when to tighten and loosen on the fly. As someone who plays soccer (football), I would love to wear cleats with this technology.

If you want to be one of the first ones to try out HyperAdapt 1.0, Nike said Nike+ users will get a taste this holiday season.