You have your huge OEMs such as Apple, Samsung, Huawei and the like, and then you have some smaller competitors such as OnePlus, all of which make some incredible smartphones. Now a new company, led by veterans who know the playing field, plans to launch a new smartphone on September 1.

The firm is named Nextbit, and it's promising a great new smartphone.

In an interview with CNET, Nextbit co-founder and CEO Tom Moss said that the new device is "friggin' awesome." Moss is no amateur; he comes from Google and sold one company to Motorola. Nextbit's chief technology officer Mike Chan also comes from Google, and the chief product officer is Scott Croyle, who TechnoBuffalo once worked closely with during his tenure at HTC developing hits such as the One M7 and One M8.

These guys know what they're doing.

Moss told CNET that Nextbit is going to try "something different" with its new smartphone, which he suggested will cost under $400. The company will use Android to power its first device, and said that it's taking a "cloud-first" mentality." In an e-mail to TechnoBuffalo, a Nextbit spokesperson explained that "the idea is to take Android a step further, and extend beyond the hard specs of the phone to offer features that consumers have been clamoring for over the past few years."

On September 1, we'll find out exactly what that means, and just how "friggin awesome" this new smartphone is.