HTC has fallen far and hard these past twelve months, reflected in (perpetually) nosediving revenue. Despite ushering in the quad-core revolution, and sitting on a shiny throne of excellent One handsets, consumers have nibbled when HTC needed a bite. And because Samsung is an avalanche of Android success.
But that could change. Let’s get acquainted with the new HTC One, available in early March, which has been engineered by a company that’s clearly ready to fight.
Not unlike Apple’s bungled new iPad naming convention in 2011, HTC is fervently stressing the newness of the One name. This is a gadget baptism, born from the ethereal fire of a technology volcano—something HTC hopes can withstand the onslaught of Mobile World Congress and beyond.
The new HTC One isn’t simply a handset that boasts a 4.7-inch Full HD display and Android Jelly Bean. The company has crafted three very specific (and somewhat oddly named) features into its new champ, all designed to shift focus to the overall consumer experience, and not just a spec race to the top. Within the confines of the One’s zero-gap aluminum unibody (available in silver and black) rest HTC’s hopes for the future: BlinkFeed, Zoe and BoomSound (don’t laugh).
BlinkFeed is essentially designed to act as FlipBoard on your home screen, and it’s part of Sense 5. Setup in a tiled formation, the feature introduces an easier way to follow information that’s relevant to you, including social updates, news, entertainment and lifestyle updates. HTC has secured 1,400 media sources—ESPN, MTV, Vice Media, CoolHunting, etc.—which can all dynamically fill your BlinkFeed for at-a-glance viewing. It sounds excruciating for battery life, but HTC is hopeful a 2300 mAh battery can get users through a day without issue.
Then there’s the new One’s UltraPixel Camera, which HTC says will “redefine how people capture, relive and share their precious moments” with a completely custom camera. HTC says the f/2.0 aperture lens and sensor are capable of gathering 300 percent more light than competing smartphone camera sensors—that’s saying a lot when Nokia’s PureView is in town. In addition to a completely redone sensor, HTC also developed multi-axis optical image stabilization to help users capture the best possible HD video.
HTC isn’t just hoping to entice consumers with an improved sensor, though. The company has also built something it’s calling Zoe, which is essentially an ADD Vine for GIFs. Zoe lets users capture high-res photos “that come to life in three-second snippets,” and then introduces “professional” editing software to help you create highlight reels for your life that can then easily be shared on your preferred social network.
Finally, the new HTC One has something called BoomSound, which brings front-facing stereo speakers with a dedicated amplifier to the 4.7-inch form factor. It sounds like unadultered marketing fluff, but HTC says users will experience richer YouTube videos and better overall call quality, particularly in noisy environments. There’s also an HDR recording option onboard that uses voodoo techniques and dual-microphones for the best possible audio recordings.
HTC is clearly excited about its new device, made all the more obvious by its decision not to join the Mobile World Congress crowd and go on its own. This is the week leading into the event, too, which is equally as bold. The company has crafted a device that not only looks pretty darn good, but something situated to do some damage to the competition. Maybe.
We can’t wait to see how this stacks up when it launches beginning in March, where it’ll be available on AT&T, Sprint and T-Mobile here in the U.S.
INTRODUCING THE NEW HTC ONE®, A NEW PERSPECTIVE ON SMARTPHONES
HTC BlinkFeedTM, HTC ZoeTM and HTC BoomSoundTM Deliver HTC One’s Unprecedented New Smartphone Experience
London and New York City, February 19, 2013 — HTC, a global leader in mobile innovation and design, today announced its new flagship smartphone, the new HTC One. Crafted with a distinct zero-gap aluminium unibody, the new HTC One introduces HTC BlinkFeedTM, HTC ZoeTM and HTC BoomSoundTM, key new HTC Sense® innovations that reinvent the mobile experience and set a new standard for smartphones.
“People today immerse themselves in a constant stream of updates, news and information. Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them,” said Peter Chou, CEO of HTC Corporation. “A new, exciting approach to the smartphone is needed and with the new HTC One, we have re-imagined the mobile experience from the ground up to reflect this new reality.”
HTC BlinkFeed: A personal live stream right on the home screen At the centre of the new HTC One experience is HTC BlinkFeed. HTC BlinkFeed is a bold new experience that transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos with immersive images so that people no longer need to go to separate applications to find out what’s happening. HTC BlinkFeed aggregates the freshest content from the most relevant and interesting sources, giving it to people at a glance, all in one place, without the need to jump between multiple applications and web sites.
To enable this new dynamic approach to the smartphone, HTC will provide both local and global content from more than 1,400 media sources with more than 10,000 articles per day from some of the most innovative media companies, such as the AOL family of media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters and many others. For more information on HTC BlinkFeed’s content partners, visit the HTC Blog.
HTC UltraPixel Camera with HTC Zoe The breakthrough HTC UltraPixel Camera redefines how people capture, relive and share their most precious moments. HTC Zoe gives people the ability to shoot high-res photos that come to life in three-second snippets. These Zoes, photos and videos are then displayed in a unique way that brings the gallery to life and transforms the traditional photo gallery of still images into a motion gallery of memories. It also automatically creates integrated highlight films from each event comprised of Zoes, photos and videos set to music with professionally designed cuts, transitions and effects. These highlight videos can be remixed or set to different themes, and can be easily shared on social networks, email and other services.
To enable this innovative camera experience, HTC developed a custom camera that includes a best-in-class f/2.0 aperture lens and a breakthrough sensor with UltraPixels that gather 300 percent more light than traditional smartphone camera sensors. This new approach also delivers astounding low-light performance and a variety of other improvements to photos and videos. In addition, the perfect self-portrait or video is just a tap away with an ultra-wide angle front-facing camera which supports 1080p video capture. Multi-axis optical image stabilisation for both the front and rear cameras also helps ensure video footage smoother whether stationary or on the move. HTC UltraPixel camera adds many other features and effects such as enhanced 360′ panorama, time sequencing and object removal.
HTC BoomSound The new HTC One offers the best audio experience of any mobile phone available today. HTC BoomSound introduces for the first time on a phone, front-facing stereo speakers with a dedicated amplifier and an amazing full HD display that immerses people in music, videos, games and the YouTubeTM clips they love. BeatsTM Audio integration is enabled across the entire experience for rich, authentic sound whether you’re listening to your favorite music, watching a YouTube video or playing a game.
HDR recording uses advanced dual microphones and audio processing to capture clean, rich sound that is worthy of high-definition video footage. Phone calls sound great on HTC One thanks to the addition of HTC Sense VoiceTM, which boosts the call volume and quality in noisy environments so that conversations come through loud and clear.
HTC Sense TVTM HTC Sense TV transforms the new HTC One into an interactive program guide and remote control for most TVs, set-top boxes and receivers. Tapping the power of the cloud, Sense TV makes it simple and intuitive to see what’s on and find that favourite show.
Metal Unibody Design
Wrapped in a zero-gap aluminium unibody and sporting a brilliant 4.7”, Full HD (1080p) screen, the new HTC One features the latest Android Jelly Bean operating system and LTE network technology to offer blazingly-fast browsing in a package that combines premium design with breakthrough build quality.
Available in stunning silver and beautiful black, the sleek and crafted aluminium unibody sits comfortably in the hand and showcases HTC’s unique antenna technology, which helps people achieve a crystal clear signal. The display also resists scratches and reduces glare, whilst offering incredible 468ppi resolution and rich, natural colours.
Global Availability The new HTC One will be available globally through more than 185 mobile operators and major retailers in more than 80 regions and countries beginning in March. For more information and to pre-register for the new HTC One, visit www.htc.com.
Europe, Middle East and Africa: 1&1 Germany, A1 Telekom Austria, AB Poland, Allo Ukraine, AMC (Cosmote) Albania, Avea Turkey, Beeline Kazakhstan, Belcompany Netherlands, BH Telecom Bosnia & Herzegovina, Bite Latvia, Bite Lithuania, Bouygues Telecom France, Carphone Warehouse UK, Cell C RSA, Citrus Ukraine, Cosmote Greece, Cosmote Romania & Global Bulgaria, Cyta, DT Mobile(TS) Latvia, Du UAE, Dustin Sweden, Eagle Mobile Albania, EE UK, Elisa Estonia, Elisa Finland, El-Giganten Denmark, El-Giganten Sweden, Elkjöb Norway, EMT (TS) Estonia, E-Plus Germany, ERC Ukraine, Euroset Russia, Gigantii Finland, Go Malta, H3G Austria, H3G Denmark, H3G Italy, H3G Sweden, H3G UK, HT Eronet Bosnia & Herzegovina, K-Cell Kazakhstan, KPN Belgium, KPN Netherlands, Life Belarus, LuxGSM Luxembourg, Megafon Russia, Melita Malta, Meteor Ireland, Mobilezone Switzerland, Mobilochka Ukraine, Mobily KSA, MSH Belgium, MSH Germany, M-Tel Montenegro, M-Tel Bosnia & Herzegovina, MTI Ukraine, MTN Cyprus, MTS Belarus, MTS Russia, Netcom Norway,
(Telefónica) O2 Czech, (Telefónica) O2 Germany, (Telefónica) O2 Ireland, (Telefónica) O2 UK, Omnitel Lithuania, One Macedonia, Optimus Portugal, Orange France, Orange Maldova, Orange Poland, Orange Romania, Orange Slovakia, Orange Spain, Orange Switzerland, Partner Communications Israel, PhoneHouse France, PhoneHouse Germany, PhoneHouse Netherlands, PhoneHouse Sweden, Phones4U UK, Play Poland, Plus Communication Albania, Polkomtel Poland, Proximus Belgium, SFR France, SiMobil Slovenia, STC KSA, Sunrise Switzerland, Svyaznoy Russia, Swisscom Switzerland, TDC Denmark, Tele2 Croatia, Tele 2 Estonia, Tele2 Latvia, Tele2 Lithuania, Tele2 Russia, Telia Denmark, Telia Sweden, Telekom Slovenija, Telenet Belgium, Telenor Denmark, Telenor Norway, Telenor Sweden, Telenor Hungary, Telenor Serbia, Telkom Serbia, TIM Italy, TMN Portugal, T-Mobile Austria, T-Mobile Croatia, T-Mobile Czech Republic, T-Mobile Germany, T-Mobile Hungary, T-Mobile Macedonia, T-Mobile Montenegro, T-Mobile Netherlands, T-Mobile Poland, T-Mobile Slovakia, Turkcell Turkey, Tus Mobil Slovenia, Velcom (TAG) Belarus, VIP Operator Macedonia, VIP Mobile Serbia, Vipnet Croatia, Vivacom Bulgaria, Vodacom RSA, Vodafone Albania, Vodafone Czech Republic, Vodafone Egypt, Vodafone Germany, Vodafone Greece, Vodafone Hungary, Vodafone Ireland, Vodafone Italy, Vodafone Malta, Vodafone Netherlands, Vodafone Portugal, Vodafone Romania, Vodafone Spain, Vodafone Turkey, Vodafone UK, Wind Greece, Wind Italy, Yoigo Spain, Yug Contract Ukraine, Zain KSA.
Asia-Pacific: China Mobile Hong Kong Company Ltd., ChungHwa Telecom, 3HK, CSL, Fareastone, M1, Mobifone, Optus, PCCW mobile, Reliance Communications, Singapore Telecommunications Ltd., SmarTone, StarHub, Taiwan Mobile, Telecom New Zealand, Telstra, Vodafone Australia, Vodafone New Zealand.
China: China Mobile, China Unicom, China Telecom
North America: AT&T, Sprint, T-Mobile, Cincinnati Bell and Best Buy in the United States and in Canada with Rogers Communications, Bell Mobility, TELUS and Virgin Mobile Canada.
Latin America: Claro Argentina (América Movil), Telecom Personal Argentina, Entel Chile, Iusacell México, Telcel México (América Movil), Claro Perú (América Movil), Claro Puerto Rico (América Movil), Movistar Venezuela (Telefonica)
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.