Unlike previous Apple TV models, Apple’s upcoming upgrade will allegedly have a big emphasis on gaming. According to 9to5Mac, the new set-top box will “actively compete for TV gamers,” introducing new hardware, software and peripherals to take advantage of this growing segment. This will put the new Apple TV in direct competition with Google’s Android TV devices, along with Amazon’s Fire TV.

Apple’s new device is expected to debut on Sept. 9, which is also when the company is rumored to unveil its new iPhones.

In addition to the convenience of downloading games directly from the Apple TV’s built-in App Store, and controlling many of them via a new bundled remote control, Apple will also support more complex, console-style Bluetooth game controllers with the pressure-sensitive buttons and joysticks previously introduced for iPhone, iPads and iPod touches, 9to5Mac said.

The report goes on to detail the new remote control Apple is planning to introduce with the Apple TV. Sources claim the controller will feature both physical buttons and a touchpad interface, and also feature motion sensors. However, it won’t feature an IR blaster, which means users won’t be able to use it like a Wii-mote; instead, the controller will connect over Bluetooth 4.2.

Apple’s iOS devices have always been used as a platform to introduce groundbreaking mobile games, and it sounds like the company wants to further explore the possibilities with a beefier Apple TV.

Aside from a focus on gaming, the Apple TV is also expected to feature some major Siri improvements, an App Store and a refreshed UI. Unfortunately, all the big improvements could come with a higher cost, according to a report from earlier today, with the device possibly available in October for $149. We should find out more information on Sept. 9.