Netflix announced today that it has signed a new deal with Warner Brothers Television for the exclusive rights to the 2012-13 seasons of shows such as Revolution, The Following, Longmire and more.
While it isn't that unusual to hear about exclusive content deals being struck by the various streaming providers, the latest announcement from Netflix is a rather major one. The new deal gives Netflix exclusive rights to shows produced by Warner Brothers Television, including NBC's hit new series, Revolution.
This is where it gets odd, and a bit murky. Revolution is made by Warner Brothers, but airs on NBC, which owns a portion of Hulu. Does this new deal mean that the series will no longer be allowed to show on Hulu? If so, Netflix has just struck a major low against its competitor.
It's looking more and more as if the main portion of the streaming war will be fought over who has what content more than who has the most customers.
This is a major strike by Netflix, and something worth paying attention to.
Netflix and Warner Bros. Television Group Sign a 2012-13 Network Slate Deal for Hit Serialized Dramas From Warner Bros. Television
Netflix Will be the Exclusive Online Home of Complete Prior Seasons of Shows from 2012-13 Season Including Revolution (NBC), The Following (Fox), Longmire (A&E), Political Animals (USA) and 666 Park Avenue (ABC)
Agreement Also Includes Hit Serialized Dramas "Chuck," "Fringe" and "The West Wing"
BURBANK and BEVERLY HILLS, Calif., Jan. 7, 2013 /PRNewswire/ — Netflix Inc. (Nasdaq: NFLX) and Warner Bros. Television Group today announced a licensing agreement allowing U.S. Netflix members to enjoy complete previous seasons of addictive serialized dramas produced by Warner Bros. for top broadcast and cable networks.
Among the shows coming to Netflix next year will be "Revolution," a drama for NBC from J.J. Abrams' Bad Robot Productions set in a post-apocalyptic America which ranks as the #1 new series of the 2012–13 television season; "Political Animals," the USA Network miniseries with Sigourney Weaver in a Golden Globe– and Screen Actors Guild Award–nominated role as a former First Lady serving as Secretary of State; "Longmire," A&E's top-rated Western mystery series based on the novels by best-selling author Craig Johnson; and "666 Park Avenue," the ABC supernatural thriller starring Terry O'Quinn and Vanessa Williams.
Also coming to Netflix will be the highly anticipated drama "The Following," starring Kevin Bacon as a former FBI agent on the trail of a serial killer played by James Purefoy and which premieres January 21 on FOX, as well as hit serialized Warner Bros. Television series "Chuck," "Fringe" and "The West Wing."
"This unprecedented agreement brings to Netflix members earlier and more exclusively than ever before complete previous seasons of some of the most prominent and successful shows on network and cable television," said Ted Sarandos, Netflix Chief Content Officer. "Through deals like this, Netflix is making the production economics right for the continued creation of the kind of compelling serialized dramas and thrillers that our members love."
"SVOD has become an important window for our serialized dramas, allowing viewers a chance to discover a series that before might have been intimidating to tune into mid-run," said Bruce Rosenblum, President, Warner Bros. Television Group. "We continue to adapt our business models to include SVOD when it makes sense for the long-term value of each show and are thrilled to have Netflix as one of our distribution partners."
The agreement covers a current slate of eight Warner Bros. shows as well as potential future shows. Under the agreement, the shows can also be made available via traditional syndication windows, electronic sell-through services and on a catch-up basis for recently aired episodes.