Netflix Watch InstantlyThe closest thing we have to Netflix here in the U.K. right now is a service called Lovefilm, which allows subscribers to rent DVD, Blu-rays, and games, and have movies streamed to their internet-connected TV, PlayStation 3, and recently the iPad. However, there are a number of reasons why Lovefilm doesn't quite match Netflix.

The biggest reason, for me, is that not all movies can be streamed, and many of those that can demand an additional charge on top of your monthly subscription fee. Lovefilm also doesn't yet have an iPhone application, support Android devices, or work on the Apple TV set-top box. I'm delighted to inform fellow Brits, then, that Netflix is finally coming to the U.K. and Ireland in early 2012.

At this point, we have very limited information about its expansion across the Atlantic, however, Netflix has promised in a (very) short statement that further details are on their way:

"Further details about the service, including pricing, content and supported devices, will be announced closer to launch."

If you're not that familiar with Netflix, you'll probably be wondering what all the fuss is about, and why I'm so excited about it. So let me give you a quick rundown: The service costs just $7.99 (approx. £5) a month to those in the U.S., and for that subscribers can watch as many movies and TV shows as they want on-demand. There are hundreds of thousands of titles on offer, with support for more than 700 devices, including the iPhone, iPad, Android smartphones and tablets, games consoles, the Apple TV, and Google TV.

I'm certainly looking forward to the launch of Netflix here in the U.K., and I think services like Lovefilm now have something to worry about.

Are you excited about the launch of Netflix in the U.K. and Ireland?

[via TechRadar]