The NES Classic, a system that’s been absurdly hot for Nintendo since its original release last fall, has been discontinued. You know, the one that’s been in such hot demand that it’s currently listed by some third-party sellers on Amazon for $167.80 even though it only costs $59.99?

Yep, that’s the one.

The miniature machine that came packed with 30 classic NES games and a standard NES controller with a cable that was way too short for its own good has been discontinued. The last shipments are on their way to stores this month, and then it’s curtains.

IGN got an official statement from Nintendo on this insanity. NOA, for what it’s worth, means Nintendo of America.

Throughout April, NOA territories will receive the last shipments of Nintendo Entertainment System: NES Classic Edition systems for this year. We encourage anyone interested in obtaining this system to check with retail outlets regarding availability. We understand that it has been difficult for many consumers to find a system, and for that we apologize. We have paid close attention to consumer feedback, and we greatly appreciate the incredible level of consumer interest and support for this product.

We’ve heard you love it, so we’re done selling it

Nintendo’s clearly made a business choice here, but we can’t make heads or tails of it. The NES Classic has been popular since day one, so Nintendo must be losing money somewhere in the supply line in order to reach this choice… right? Someone?