MySpace, the former king of the social networks, has been suffering from a bad image for years now with the overflow of teenagers that took to the site and slapped glittery unicorn image after glittery unicorn image all over the site. One thing I can’t say I have ever heard anyone say, however, was “if they’d just change their logo to something wacky, I’d come back!” Apparently the company feels a logo change will cure all its problems.

MySpace Logo 2010MySpace VP of User Experience Mike Macadaan was speaking at the Warm Gun Design conference on Friday, and he unveiled the new logo you see to the right.  Using the well-known Helvetica font, the logo has been stripped down to just the word “my” followed by literally a space.  Mr. Macadaan explained this as, “MySpace is a platform for people to be whatever they want, so we’ve decided to give them the space to do it.”

As you can see from the examples further below, the company has ideas of how they, and in turn their users, can play with the logo to make different images and things to play with.

With the explanation out of the way … are they out of their ever lovin’ minds?  Yes, it’s a cute idea, it would be fun for a contest, but replacing a word with a … I don’t know what you would call it.  The first thing I think of this symbol is not “space”, but instead I think “my … blank?”  Nothing about this says “MySpace” to me, and it goes against just about every rule of business logo design I’ve ever heard.

I think you have some other more pressing matters about cleaning up your image, MySpace, and switching over to some obscure logo was not high on the list of things that needed changing.

What say you?  Do you care for the new logo?