American watchmaker Movado, owned by Movado Group, has today announced that it'll debut a collection of Android Wear 2.0-powered smartwatches at the Baselworld trade show in Switzerland on March 23.

Unfortunately, the firm is keeping its cards relatively close to its chest. All we know is that the collection will be branded as Movado Connect, consist of five men's styles and hit the market this fall with pricing starting at $495.

"The launch of Movado Connect marks another new milestone in Movado's longstanding history of creativity and innovation in watch design," said Efraim Grinberg, Chairman & CEO of the Movado Group.

"We are very proud of our collaboration with Google and for the opportunity to provide our customers with an incredibly designed timepiece, powered by the latest, cutting-edge technology platform."

Aside from sporting impressive internals, the Movado Connect range will come with support for Android Pay and a whole host of exclusive user-customizable digital watch faces.

Two other brands are getting in on the action, too

Two of Movado Group's other watch brands, Tommy Hilfiger and Hugo Boss, have also partnered with Google to showcase Android Wear smartwatches at Baselworld later this month.