It looks like Motorola may have a hit on its hands. The company has been shipping 100,000 Moto X units every week from its manufacturing factory in Forth Worth, TX.
Motorola CEO Dennis Woodside is overseeing production in America, and said that the company’s manufacturer, Flextronics, is capable of making “tens of millions” of phones a year, but demand was not yet ready for that scale.
“When you set up to ramp a factory you need a plan, and we have shipment targets we need to make with our carrier partners,” said Woodside in an interview with Reuters, “where we need to be right now is 100,000 units and that’s where we are.” Motorola, for example, promises that customized phones created through Moto Maker for AT&T customers will arrive in just four days.
Production in America might be costing more than three times that of what rivals Apple and Samsung are paying in China, but thanks to the Moto Maker web app, each phone is totally customizable from the color of the back panel and trim to the storage size. Each phone is made personally for the user rather than on a mass production line. It’s this incentive Motorola hopes will lead new users over to its latest and hopefully bring up the shipping demands. Woodside mentioned that the customizable shipments were “substantial.”
Check out our thoughts on Motorola’s Moto X. Spoiler! We’re big fans.
Disguise your little one with the help of a themed costume
From avocado halves to hoppy bunnies, costumes speak to every child's unique spirit. And we've collected our favorite options.
Add magic to your living space with these string lights
String lights add personality and soft light to your living space. Here are some of the best.
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Keep that impressive Pixel 3 XL camera protected with these cases
If you have a Pixel 3 XL, chances are you're worried that its stunning glass and metal design will break during that first unexpected drop. We know the feeling, so we’ve compiled the best cases to keep your phone protected.