Motorola said during its press event in New York City that its new flagship smartphone, an unlocked pure Android device with a 5.7-inch Quad HD display, front-facing speakers and more, will cost just $399 when it launches in the U.S. this September.

That’s an incredible price for the smartphone, which can be customized with Moto Maker, has a 21-megapixel camera, a first-class processor, super fast charging capabilities and more. We suspect the price will jump a bit as you add more storage and tweak out the back with more premium panels, however. Look for it in Best Buy, Amazon and from Motorola in September.