Millward Brown recently published its annual “BrandZ Top 100 Most Valuable Global Brands” list and this year’s lineup presented quite a surprise.
Apple has been ruling the charts as the most valuable brand in the world for quite some time, though this year its brand value dipped 20 percent from $185 billion to $147 billion. Google took the top spot for the first time with a brand value of $158 billion, up an incredible 40 percent from last year. IBM, Microsoft and McDonald’s filled out the top five with brand values of $107.5 billion, $90.1 billion and $85.7 billion, respectively.
There were some other tech brands that made significant moves, however. Amazon.com has a brand value of $64.25 billion, up 41 percent from last year, and Verizon’s brand value increased 20 percent to $63 billion. Samsung’s the 29th most valuable brand in the world, worth $25.8 billion, up 21 percent from last year. Meanwhile, Twitter made an appearance for the first time back in 71st place with a brand value of $13.8 billion.
The takeaway from all of this is that a brand’s value can change drastically in a year. Had Apple’s not dipped by 20 percent, it would have been the most valuable brand in the world for five years going. Who will top the list next year?
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
Tackle that document pile with a file folder or two
Getting organized can be a tall task, especially when it comes to paperwork. Enlist the help of file folders to fulfill your organizational needs, so important documents are easy to reference.