The battle to woo customers into purchasing a particular cellphone is nothing new. There are all sorts of flashy commercials for the hardware, ‘I can do this and you can’t do that’ spoofs and carriers have had “map battles” during the Superbowl. Frankly, the industry has a pretty good fight on its hands with Apple iOS versus Android, which is ultimately good for the consumer in every way.

With all the advertising campaigns, I have yet to be persuaded like Microsoft CEO Steve Ballmer has persuaded me this week (I jest). Yeah, I know he’s been pretty quiet about his Windows Phone 7 masterpiece, but it seems he’s really putting the pedal to the metal. In an interview with USA Today, Ballmer made this statement:

There’s a lot of competition, but we’ve got the best-looking phones on the market. We’ve got the greatest range of alternatives, the phones, the software, the craftsmanship. It is as good or better than anything out there. We have a lot of work to do. But, we’re in the game. We sold 1.5 million into the carriers.

Wow!!! The best looking phones? Let me go out and grab one even though the OS looks like a toddlers “memory” game. You know, the ones where you flip over the cards, see the picture, and try to pick the other card to match? The best looking phones!? These phones don’t have the basic functionality other smartphones had a year ago. Remember the big outcry about iOS not having cut and paste? WP7 has been out for a few months now and still no update to remedy the lack of this feature, Microsoft is a software company for pete’s sake, figure it out.

On a lesser rant, there is still no CDMA support for networks like Sprint and Verizon. This kind of boggles my mind considering Android is offered on both CDMA and GSM networks in a variety of different handsets. WP7 would seem to gain market share if it were opened up to the CDMA network and 130 million users in the United States. Now, before we start the, “Well Apple just announced it would be on Verizon’s CDMA network”, lets remember there was an exclusivity agreement with AT&T, and no need to develop a CDMA version of the iPhone.

One defense of Microsoft and Ballmer, he did also mention that WP7 is available in a variety of form factors, has fused the benefits of both Apple’s iOS and Google’s Android all while still providing power in the hardware to get things done. This follows the Android model offering the OS on various handsets. One thing that will be determined in the future is if all handsets will receive all updates, or if it will be selective like Android.

We heard no WP7 news at CES 2011, rather a lot, and I mean a lot of tablet talk. Maybe Microsoft will make some revolutionary announcement on WP7 at the Mobile World Congress show in February.

In the meantime, if I want a powerful Microsoft device, I’ll fire up my Xbox 360 with Kinect (see I don’t hate all things Microsoft). If I want a pretty phone I guess Windows Phone 7 is the way to go.

TechnoBuffalo readers what would you change about Windows Phone 7? I think the idea is solid, it just seems like a lot is going on at once for me to actually get anything done in a timely fashion. let me know in the comments below.

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