Mafia III has finally been revealed by 2K Games, and this new entry brings gangster Lincoln Clay to the foreground. Lincoln is an upstanding citizen who takes to a life of crime for both a pursuit of wealth and revenge on the Italian mobsters who killed his friend.

The game takes place in the city of New Orleans, torn apart by organized crime, religion, Zulu culture, and racism seen in both institutionalized form and in the Ku Klux Klan. The reveal trailer doesn't pull any punches with its hard-hitting imagery, and the gameplay trailer also shows a fair deal of the open-world nature of the game.

Mafia III will be released for the PlayStation 4, Xbox One, and PC on Oct. 7.