The Apple Watch isn’t the only high fashion wearable in town. Just a few days after Apple’s first smartwatch went on sale, Google began offering the glamorous LG Watch Urbane, which is a more luxurious take on the frumpy wearable market. It looks high class—but it also comes with a high price.

The Watch Urbane is LG’s third Android Wear device in less than 12 months. However, the third time seems to be the charm with the Urbane, a rounded smartwatch that looks like something your grandfather might have worn. But it’s far from the old Rolex granddad passed down to you; it sports 512MB of RAM, 4GB of internal storage, a 1.3-inch P-OLED screen, 410mAh battery, 1.2GHz processor and, as mentioned, Google’s Android Wear.

This will all set you back $349, which is the same price you’d pay for the Apple Watch Sport. Not that that will matter much to fans looking to get on the Android Wear wagon. If it were me, I’d wait to see what the Moto 360 successor has in store before making a decision.