LG unveils "lightest, thinnest, most beautiful TV on the planet"

During CES 2017 in Las Vegas, LG took the wraps off of several new technologies spanning from new home appliances to automotive technologies to robotics and smart TVs. It also unveiled what it called the “lightest, thinnest, most beautiful TV on the planet.” That’s a big promise, but we know LG already has some pretty solid prowess when it comes to developing stunning new televisions.

The LG Signature W7 joins about 10 other OLED TVs introduced by LG during the show. It measures just 2.57mm thin, which LG says allows it to look more unified against the wall, as if it’s floating or levitating right there in your living room. The TV runs LG’s new webOS 3.5 software, which the company didn’t dive into much, and also supports four different HDR technologies including HDR 10 , Dolby Vision, Hybrid Log Gamma (HLG) and Advanced HDR by Technicolor.

The panel sports a Super UHD resolution and measures 77-inches across, LG said. As if that wasn’t enough to immerse you in your next movie, LG also teamed up with Dolby for new Dolby Atmos sound, making it the first TV ever to offer Dolby’s audio out of the box.

Wondering why LG chose the W7 moniker? “W stands for wallpaper, window and… wow.” It’s certainly a nice-looking set, we had a chance to check it out briefly after the press conference. We hope to spend more time with it once the show floor opens up on Thursday.