Under the leadership of its chairman Koo Bon-moo, LG is reportedly working on a new smartphone that will feature an in-house quad-core known as the "L9." Following the strategy of Samsung, LG has decided to enter the mobile processor development game. Rumored to release in September, this unnamed device is also said to feature a camera greater than 10 megapixels, as well as the same True HD IPS display that we've seen on the Optimus 4X HD. Other smartphone makers, such as Apple, use LG's services to produce components for different consumer electronic devices, but apparently Koo didn't think LG was taking advantage of its own components for its own mobile devices.

Here in the U.S. LG's mobile efforts have yet to match the popularity of companies such as Samsung, Apple and HTC. Perhaps by developing its own mobile processors from the ground up, the South Korea-based electronics producer will finally find some success in the world of mobile.

[via: Phone Arena,  Chosunilbo]