The LG G2 has specs, style and a beautiful screen, but that’s not why it’s notable. As a clear flagship hero ready to do battle with the S4 and HTC One, the G2 is most known for its interesting (and questionable) button placement. Rather than following the familiar side and top frame locations, LG has gone and put the power and volume buttons together on the rear of the device, directly under the device’s camera. It’s… different.

Announced early last month, LG’s new G2 is a new take on the smartphone form factor. By eliminating the traditional button placement, the company promises its device will be easier to use—because ergonomics. Getting our hands on the device just now, the button placement is definitely strange—not hard to use strange—but something that we need to get used to. The elimination of familiar placement means the G2 looks very handsome from the front—the barely-there bezel and 1080p display looks gorgeous—and means you don’t have to go search around for buttons on the side or top of the device.

On the inside, the G2 comes equipped with a 2.26GHz Qualcomm Snapdragon 800 chip, 5.2-inch full HD display, 16GB or 21GB of internal storage, 13-megapixel camera with OiS and a 3,000mAh battery. In addition, the device comes running Android 4.2.2 out of the box, with a ton of LG-centric features layered onto the OS. On first impression, LG certainly didn’t hold back when adding new ways to interact with a smartphone. We’ll see if the software can match the hardware.

Check out Jon’s unboxing of the LG G2, and stick around for more coverage on LG’s unique new flagship.

LG G2 Gallery