The smartphone war has hit a technological impasse, with many of today’s top devices summed up thusly: insane specs wrapped in giant, full HD displays. So in addition to software tweaks and increasing screen sizes, what does a company need to do in order to stand out? The obvious answer is to curve the screen. Samsung did it, and now it’s LG’s turn.

Essentially a warped-looking G2, the G Flex is a device that bends at both the top and bottom ends, sort of like a banana; the Galaxy Round, meanwhile, curved vertically; two distinct approaches that are attempting to forecast the smartphone market’s future. Or they could just be one-off devices meant to showcase useless advancements. We’re still not sure, but we’re definitely intrigued.

Equipped with a 6-inch 720p display, the G Flex is an enormous curved giant that looks unlike anything currently on the market. From the front, it appears to be a G2, but look at it from the side, and you’ll immediately notice its curved profile. As LG tells it, the flexible display promises a more interactive and immersive viewing experience. Whether people need that in a smartphone is up for debate. Perhaps curved displays would be more suited to tablets.

Other specs include a 2.26GHz quad-core Snapdragon 800 processor, 2GB of RAM, 32GB of internal storage, 13-megapixel camera, 3500mAh battery and Android 4.2.2. This is an experiment, make no mistake, one designed to showcase and test consumer reception. The majority of flagship devices today are big and thin and fast—but they’re flat. The G Flex stands out because of its concave design. Just because it’s different, however, doesn’t make it better.

Thanks to Negri Electronics for supplying us with the LG G Flex.