T-Mobile on Wednesday announced the curvaceous LG G Flex is officially available for customers, both online and in the carrier’s retail stores. Despite only just launching in the U.S., the device has actually been around for a few months; it’s not that “new new,” but that doesn’t mean it lacks the next generation appeal. Say goodbye to flat screens, because the G Flex has one that’s curved, and more.

The device is being offered through T-Mobile for either a lump sum of $672, or $28 per month with a Simple Choice Plan. Not the cheapest device in T-Mobile’s lineup, but that’s what you get for a device with a bendy display and supposed self-healing elements. LG says the device’s curve provides a more ergonomically sound experience, matching the contour of your face, so bear that in mind when weighing up your purchase.

The G Flex features a 6-inch curved OLED display, 3500mAh battery, 2GB of RAM, Android 4.2.2, 13-megapixel camera and a Snapdragon 800 processor. The Flex certainly sports a cool factor, but it’s mighty expensive, and comes with LG’s heavy skin atop Android—that might be your thing, it might not.

As a reminder, the G Flex was also officially made available through AT&T on Tuesday, Feb. 4, for $299 with a two-year contract and $649.99 without. For that price, you may want to hold off until Mobile World Congress kicks off later this month, where we’ll likely hear about some big new flagship devices. In the meantime, you can check out our unboxing of the AT&T model down below.