Let It Die, by monetary measures, is doing well. This is a free-to-play title, and it crossed the two million downloads threshold back in the middle of February. If even a tiny percent of those players are partaking in some of the for-pay features, the game is probably making money.
Publisher GungHo Online has elected to foot the bill for an actual TV commercial. It’s a good one, complete with licensed music. The game must be doing well to justify dropping money on “I Will Survive and airing a 30-second spot, right?
Too weird for TV?
This seems like an odd fit in my mind. Let It Die comes from Grasshopper Manufacture, a studio with a penchant for absolutely ridiculous titles. I love them, don’t get me wrong, but they are absurd.
It seems weird that GungHo would pony up cash for a TV spot here. Regular TV viewers seem least likely to pick this offbeat title up when compared to internet users, magazine readers and forum folks.
Have you played Let It Die? It’s free on the PlayStation 4.

Disguise your little one with the help of a themed costume
From avocado halves to hoppy bunnies, costumes speak to every child's unique spirit. And we've collected our favorite options.

Add magic to your living space with these string lights
String lights add personality and soft light to your living space. Here are some of the best.

The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!

Checkmate! The best chess sets for beginners and enthusiasts
A chess set makes a great gift, a unique conversation piece, and is a fun pastime. Here are several of the best chess sets from simple games for children to ornate pieces of art.