Motorola's factory in Fort Worth, Texas, where customized Moto X units are assembled, will be shut down by the end of the year, the Lenovo-owned company told The Wall Street Journal on Friday. The news marks the end of a brief chapter in the phone-maker's history and could potentially leave the facility's hundreds of workers jobless.
It's no huge surprise, however, considering that the Moto X failed to really take off in the U.S. market. It makes financial sense for Lenovo to shutter the factory and move assembly to China, though it means an end to Motorola's "assembled in the U.S." tagline. The Chinese company previously said it bought Motorola to help break into the U.S. market, and shutting the factory down certainly won't help with its brand image in America.
It's easy to see the news as a retreat from the U.S. market, and according to Motorola President Rick Osterloh the company may be shifting away from American customers in general. "What we found was that the North American market was exceptionally tough," he said to WSJ.
The decision will also likely mean slower delivery times for the Moto X here in the U.S., especially for anyone ordering a customized device through Moto Maker. We're also curious to see what this could mean for the rumored Moto X+1, which Motorola is expected to announce sometime this summer.
Update: Motorola has confirmed that Moto Maker won't be dying off despite the factory's closure. It's unclear how the service will be handled in the future, but at least we know it'll be an option throughout the year—and maybe even when the Moto X+1 launches later this year.
Add magic to your living space with these string lights
String lights add personality and soft light to your living space. Here are some of the best.
Disguise your little one with the help of a themed costume
From avocado halves to hoppy bunnies, costumes speak to every child's unique spirit. And we've collected our favorite options.
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Illustrate your brilliant ideas on the best whiteboards
Teaching, training, and brainstorming represent a fraction of activities that involve a lot of writing and erasing. What better medium to use than a whiteboard? We have a collection of some of the best whiteboards available today.